Awesome Robert Cialdini interview about reducing energy consumption using behavioral change. I think our program (NJHPwES) is pretty good. But unfortunately it neglects the behavioral side. Cialdini argues that this is the most cost-effective way to reduce energy consumption.

Never mind what people believe — how can we change what they do? A chat with Robert Cialdini
When it comes to energy, policymakers are often confronted with human behavior that seems irrational, unpredictable, or unmanageable. Advocates for energy efficiency in particular are plagued by th……

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