My totally speculative and unsubstantiated theory is that most organizations have the capacity to do one thing well. In the case of USGBC that thing appears to be marketing. Developing rigorous standards to ensure that people design and construct good buildings? Not so much…

In U.S. building industry, is it too easy to be green?
USA TODAY’s analysis shows that LEED certification rewards minor, low-cost steps with little environmental benefit.

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